DreamWorks Animation Studio has had a successful start to 2012, thanks in part to the success of “Puss in Boots.” The studio reported a 26 percent rise in revenue of $136 million, which raised their first quarter profits to $9.1 million – an increase of $300,000 from last year. This news comes at a good time for DreamWorks, which has had two quarters of declining profits and revenue. During the first quarter of this year, “Puss in Boots” earned $73.6 million, mostly from the international movie market and DVD sales. Since its release in October of 2011, the film has generated $554 million worldwide. So far, “Puss in Boots” has sold 3.8 million units (home videos, digital downloads, etc.).
In recent months, the studio has been debating on its future; whether it will resign with Paramount Pictures, partner with another studio, or begin to self-distribute its films. According to the studio chief Jeffrey Katzenberg, the studio heads will wait until after the release of “Madagascar 3: Europe’s Most Wanted” to make a final decision. The company is getting the help of former Disney man Chuck Viane in this decision, especially whether it would be profitable for the company to begin distributing its films.
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